Budgety is an AI personal finance assistant that gives Canadians a full view of their finances, analyses their spending habits, creates actionable plans and provides real time guidance to achieve their financial goals.

We’re a lean team, building and shipping fast. We obsess over what users actually need and strip out what they don’t. Thousands of Canadians already trust Budgety to track their money automatically, chat with Buddy AI, and finally feel on top of things. But we’re just getting started.

Growth is essential. We’re experimenting quickly, listening to users, and pushing hard. If you’re the kind of person who takes ownership, moves fast, and thrives in chaos, you’ll fit right in.

Key Responsibilities

– Develop and execute a content and social media strategy that deepens engagement and expands our B2C audience

– Create and edit short-form video and written content optimized for social platforms like Reddit, YouTube, Instagram, and in-app engagements. .

– Manage influencer and creator partnerships to drive awareness and acquisition

– Lead the development of marketing materials, including sales enablement and outreach assets

– Own and maintain marketing content on Budgety’s website, mobile applications and via email, ensuring messaging and visuals align with brand strategy

– Plan and execute community-driven campaigns that elevate brand visibility and engagement

– Leverage Al tools to streamline content creation and increase output without sacrificing quality

– Analyze content performance and iterate based on insights and trends

– Collaborate with internal teams to ensure marketing efforts align with broader company goals

Required skills & Experience

– Proven experience growing social media channels for a B2C brand

– Strong content creation skills across multiple formats (video, social posts, marketing materials).

– Genuine interest and knowledge of personal finance

– Relevant experience with AI editing tools

– Strong ability to balance creativity with strategic execution

Who You Are

– Ambitious and resourceful. This role involves a lot, and we need someone who thrives on taking on challenges head-on

– Creative thinker with a deep understanding of social media culture and trends

– Strong visual and storytelling instincts, with an ability to craft compelling narratives

– Self-starter who thrives in fast-paced resourceful environments

– Adaptable and resilient-things change fast, and we need someone who can pivot quickly

– Excited to learn and implement modern Al tools to improve efficiency and content quality

– Excellent communication and relationship-building skills

– Passionate about Budgety’s mission and deeply interested in personal finance.

What Success Looks Like

– Increased social media engagement and follower growth, leading to measurable impact on B2C acquisition

– High-quality, on-brand video and marketing content consistently produced and distributed

– Strong, ongoing partnerships with relevant influencers and creators

– Well-organized and executed campaigns that contribute to brand awareness and community growth

– A cohesive, data-driven approach to creative marketing that directly supports Budgety’s business goals

Impact & scope

This role will be instrumental in shaping how Budgety is perceived by its audience, driving awareness and engagement at scale

The right person will have significant creative freedom to experiment and build Budgety’s presence across digital and real-world touchpoints

This is a high-visibility role with direct impact on growth, brand positioning, and community engagement

Why Budgety

🏡 100% remote work

👥 Direct mentorship

🎯 Autonomy to drive real business impact from day one

🚀 Small team = big opportunity to grow fast

💡 Room to test ideas, experiment, and learn with modern AI tool